SWOT ANALYSIS OF MARKETING

                                                                        SWOT ANALYSIS

 A SWOT analysis is a framework for knowing the internal and external factors that can make or break the success of your marketing goals.

S - STRENGTHS

W- WEAKNESSES

O-OPPORTUNITIES

T- THREATS

What is a marketing SWOT Analysis ?

Strengths

• What does our team do best?
• Why does our team do this best?
• What makes our business/product/service unique?
• How do people outside of our organization describe our strengths?
• What is our company’s greatest achievement to date?

Weaknesses

• What does our team do worst?
• Why do we feel that way?
• What are the disadvantages we have as an organization/marketing team?
• What feedback have we received from colleagues and customers regarding what we need to work on?
• What do our employees need more training in?

Opportunities

• How do we take the negative feedback we’ve had and use it in a positive manner?
• Where do our employees need more support?
• In what ways can our company take advantage of the changes affecting our industry?
• What new business or marketing ventures can our team afford to take on within the next six months?
• Is there an industry need we can meet that we currently are not?

Threats

• What obstacles do we face in production, sales, marketing, workplace environment, and other areas of our company?
• Do any of our current weaknesses negatively impact our marketing activities to the point where we may not meet our goals?
• What business practices do we employ that may hinder our success in the future?
• Do our products and services provide the same quality and satisfaction as our competitors?
• What changes in our industry should we be wary of?