SWOT ANALYSIS OF MARKETING
SWOT ANALYSIS A SWOT analysis is a framework for knowing the internal and external factors that can make or break the success of your marketing goals. S - STRENGTHS W- WEAKNESSES O-OPPORTUNITIES T- THREATS What is a marketing SWOT Analysis ? Strengths What does our team do best? Why does our team do this best? What makes our business/product/service unique? How do people outside of our organization describe our strengths? What is our company’s greatest achievement to date? Weaknesses What does our team do worst? Why do we feel that way? What are the disadvantages we have as an organization/marketing team? What feedback have we received from colleagues and customers regarding what we need to work on? What do our employees need more training in? Opportunities How do we take the negative feedback we’ve had and use it in a positive manner? Where do our employees need more support? In what ways can our company take adv